Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry

Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements

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Bibliographic Details
Main Author: Khay Hooi, Khoo
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.usm.my/26507/1/CUSTOMER_LOYALTY%2C_SATISFACTION_AND_MARKETING_MIX.pdf
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id my-usm-ep.26507
record_format uketd_dc
spelling my-usm-ep.265072019-04-12T05:26:25Z Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry 2012 Khay Hooi, Khoo HF5001-6182 Business Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements 2012 Thesis http://eprints.usm.my/26507/ http://eprints.usm.my/26507/1/CUSTOMER_LOYALTY%2C_SATISFACTION_AND_MARKETING_MIX.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Khay Hooi, Khoo
Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
description Tujuan utama kajian ini dijalankan adalah untuk meneroka konsep rangka kerja campuran pemasaran The main purpose of this study is to explore the conceptual framework of marketing mix elements
format Thesis
qualification_level Master's degree
author Khay Hooi, Khoo
author_facet Khay Hooi, Khoo
author_sort Khay Hooi, Khoo
title Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
title_short Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
title_full Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
title_fullStr Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
title_full_unstemmed Customer Loyalty, Satisfaction And Marketing Mix: Empirical Evidence From Infant Formula Industry
title_sort customer loyalty, satisfaction and marketing mix: empirical evidence from infant formula industry
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2012
url http://eprints.usm.my/26507/1/CUSTOMER_LOYALTY%2C_SATISFACTION_AND_MARKETING_MIX.pdf
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