Consumer Reflections On Re-Purchase Interest Of Discount Sales “Buy One Get One Free” – The Case Of Malaysia

Strategi pemasaran promosi jualan telah menjadi penting untuk pengeluar dan pemasar. Kepentingannya telah meningkat dengan ketara sejak tahun-tahun dalam dunia perniagaan. The marketing strategies on sales promotions have become vital for manufacturers and marketers as its importance has been inc...

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Bibliographic Details
Main Author: Kaur, Manjeet Dashini
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:http://eprints.usm.my/26740/1/Consumer_reflections_on_re-purchase_interest_of.pdf
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Summary:Strategi pemasaran promosi jualan telah menjadi penting untuk pengeluar dan pemasar. Kepentingannya telah meningkat dengan ketara sejak tahun-tahun dalam dunia perniagaan. The marketing strategies on sales promotions have become vital for manufacturers and marketers as its importance has been increasing significantly over the years in the business world.