Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
Tujuan kajian ini adalah untuk mengenalpasti pengaruh nilai tanggapan, kualiti perkhidmatan tanggapan, amanah, imej dan keghairahan terhadap perhubungan komitmen dalam pertalian perbankan dalam industri Perusahaan Industri Kecil dan Sederhana di Malaysia. The purpose of this study was to identify...
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my-usm-ep.267462019-04-12T05:26:44Z Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia 2011 Loh, Chai Har HF5001-6182 Business Tujuan kajian ini adalah untuk mengenalpasti pengaruh nilai tanggapan, kualiti perkhidmatan tanggapan, amanah, imej dan keghairahan terhadap perhubungan komitmen dalam pertalian perbankan dalam industri Perusahaan Industri Kecil dan Sederhana di Malaysia. The purpose of this study was to identify the influence of perceived value, perceived service quality, trust, image and delight on relationship commitment toward banking relationship of SMEs industry in Malaysia. 2011 Thesis http://eprints.usm.my/26746/ http://eprints.usm.my/26746/1/FACTOR_DETERMINING_THE_RELATIONSHIP_BANKING_DECISION_IN_SME_INDUSTRY_IN_MALAYSIA.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
spellingShingle |
HF5001-6182 Business Loh, Chai Har Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia |
description |
Tujuan kajian ini adalah untuk mengenalpasti pengaruh nilai tanggapan, kualiti perkhidmatan tanggapan, amanah, imej dan keghairahan terhadap perhubungan komitmen dalam pertalian perbankan dalam industri Perusahaan Industri Kecil dan Sederhana di Malaysia.
The purpose of this study was to identify the influence of perceived value, perceived service quality, trust, image and delight on relationship commitment toward banking relationship of SMEs industry in Malaysia. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Loh, Chai Har |
author_facet |
Loh, Chai Har |
author_sort |
Loh, Chai Har |
title |
Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
|
title_short |
Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
|
title_full |
Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
|
title_fullStr |
Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
|
title_full_unstemmed |
Factor Determining The Relationship Banking Decision In Sme Industry In Malaysia
|
title_sort |
factor determining the relationship banking decision in sme industry in malaysia |
granting_institution |
USM |
granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
publishDate |
2011 |
url |
http://eprints.usm.my/26746/1/FACTOR_DETERMINING_THE_RELATIONSHIP_BANKING_DECISION_IN_SME_INDUSTRY_IN_MALAYSIA.pdf |
_version_ |
1747819997366845440 |