Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang

Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang

Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new...

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Main Author: Lim, Yan Xin
Format: Thesis
Language:English
Published: 2011
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/26748/1/FACTORS_DRIVING_THE_USE_OF_WEB_2.0_IN_BRANDING_ACTIVITIES_AND_COMPETITIVE_ADVANTAGE.pdf
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id my-usm-ep.26748
record_format uketd_dc
spelling my-usm-ep.267482019-04-12T05:26:44Z Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang 2011 Lim, Yan Xin HF5001-6182 Business Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new technology adoption which is Web 2.0. 2011 Thesis http://eprints.usm.my/26748/ http://eprints.usm.my/26748/1/FACTORS_DRIVING_THE_USE_OF_WEB_2.0_IN_BRANDING_ACTIVITIES_AND_COMPETITIVE_ADVANTAGE.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Lim, Yan Xin
Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
description Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new technology adoption which is Web 2.0.
format Thesis
qualification_level Master's degree
author Lim, Yan Xin
author_facet Lim, Yan Xin
author_sort Lim, Yan Xin
title Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
title_short Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
title_full Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
title_fullStr Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
title_full_unstemmed Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang
title_sort factors driving the use of web 2.0 in branding activities and competitive advantage: a study of hospitality industry in penang
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate 2011
url http://eprints.usm.my/26748/1/FACTORS_DRIVING_THE_USE_OF_WEB_2.0_IN_BRANDING_ACTIVITIES_AND_COMPETITIVE_ADVANTAGE.pdf
_version_ 1747819997858627584

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