Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang. The purpose of this study to examine the relationship...
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2011
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Online Access: | http://eprints.usm.my/26750/1/FACTORS_INFLUENCING_INDUSTRIAL_PURCHASING_INTENTION_TOWARDS_MALAYSIAN_MADE_PRODUCTION_EQUIPMENT_IN_PENANG.pdf |
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my-usm-ep.267502019-04-12T05:26:45Z Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang 2011 Wai , Poh Choo HF5001-6182 Business Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang. The purpose of this study to examine the relationship between factors; “Technology of machine”, “Commercial term attractiveness” and “Supplier social attributes” with “Purchase intention of Malaysian made production equipment” in Penang. 2011 Thesis http://eprints.usm.my/26750/ http://eprints.usm.my/26750/1/FACTORS_INFLUENCING_INDUSTRIAL_PURCHASING_INTENTION_TOWARDS_MALAYSIAN_MADE_PRODUCTION_EQUIPMENT_IN_PENANG.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
spellingShingle |
HF5001-6182 Business Wai , Poh Choo Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang |
description |
Tujuan penyelikan ini dijalankan adalah untuk meneliti kaitan antara faktor “Teknologi mesin”, “daya tarikan istilah komersial” serta “sifat-sifat sosial pembekal” terhadap niat pembelian peralatan pengeluaran buatan Malaysia di Pulau Pinang.
The purpose of this study to examine the relationship between factors; “Technology of machine”, “Commercial term attractiveness” and “Supplier social attributes” with “Purchase intention of Malaysian made production equipment” in Penang. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Wai , Poh Choo |
author_facet |
Wai , Poh Choo |
author_sort |
Wai , Poh Choo |
title |
Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
|
title_short |
Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
|
title_full |
Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
|
title_fullStr |
Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
|
title_full_unstemmed |
Factors Influencing Industrial Purchasing Intention Towards Malaysian Made Production Equipment In Penang
|
title_sort |
factors influencing industrial purchasing intention towards malaysian made production equipment in penang |
granting_institution |
USM |
granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
publishDate |
2011 |
url |
http://eprints.usm.my/26750/1/FACTORS_INFLUENCING_INDUSTRIAL_PURCHASING_INTENTION_TOWARDS_MALAYSIAN_MADE_PRODUCTION_EQUIPMENT_IN_PENANG.pdf |
_version_ |
1747819998347264000 |