Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of...

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Main Author:	Laison Sondoh JR, Stephen
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf
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id	my-usm-ep.28732
record_format	uketd_dc
spelling	my-usm-ep.287322018-04-06T01:58:54Z Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area. 2009-07 Laison Sondoh JR, Stephen HD28-70 Management. Industrial Management Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup) 2009-07 Thesis http://eprints.usm.my/28732/ http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf application/pdf en public phd doctoral USM Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Laison Sondoh JR, Stephen Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
description	Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of colored cosmetic products (i.e. makeup)
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Laison Sondoh JR, Stephen
author_facet	Laison Sondoh JR, Stephen
author_sort	Laison Sondoh JR, Stephen
title	Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_short	Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_full	Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_fullStr	Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_full_unstemmed	Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
title_sort	brand image, satisfaction, and loyalty among malaysian female consumers: the moderating effects of personality and dwelling area.
granting_institution	USM
granting_department	Pusat Pengajian Pengurusan
publishDate	2009
url	http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf
_version_	1747820017371578368

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.

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