Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.

Kajian ini bertujuan untuk mengkaji kesan imej jenama terhadap kepuasan keseluruhan dan niat kesetiaan pelanggan berdasarkan produk kosmetik perwarna The purpose of this study is to examine the effect of brand image on overall customer satisfaction and consumer loyalty intention in the context of...

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書目詳細資料
主要作者:	Laison Sondoh JR, Stephen
格式:	Thesis
語言:	English
出版:	2009
主題:	HD28-70 Management Industrial Management
在線閱讀:	http://eprints.usm.my/28732/1/Brand_image%2C_satisfaction%2C_and_loyalty_among_Malaysian_female_consumers__the_moderating_effects_of_personality_and_dwelling_area.pdf
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