A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tuj...
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| 格式: | Thesis |
| 语言: | English |
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2009
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my-usm-ep.288022017-04-17T06:23:54Z A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah 2009 Mohamed, Baderisang HF5001-6182 Business HF5410-5417.5 Marketing. Distribution of products This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs; 2009 Thesis http://eprints.usm.my/28802/ http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business HF5001-6182 Business Mohamed, Baderisang A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah |
| description |
This need for a marketing capabilities model that is applicable to MiEs underlies the principal
purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro
(MiEs) merupakan sebab utama tujuan penyelidikan ini untuk mengenal pasti apakah keupayaan pemasaran yang diguna pakai oleh MiEs; |
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Mohamed, Baderisang |
| author_facet |
Mohamed, Baderisang |
| author_sort |
Mohamed, Baderisang |
| title |
A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
|
| title_short |
A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
|
| title_full |
A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
|
| title_fullStr |
A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
|
| title_full_unstemmed |
A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah
|
| title_sort |
business model of marketing capabilities and marketing performances -the case of micro-enterprises (mies) in kedah |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2009 |
| url |
http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf |
| _version_ |
1747820021523939328 |