A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah

A Business Model Of Marketing Capabilities And Marketing Performances -The Case Of Micro-Enterprises (MiEs) In Kedah

This need for a marketing capabilities model that is applicable to MiEs underlies the principal purpose of this research to identify what are the marketing capabilities applied in MIEs.Keperluan untuk model keupayaan pemasaran yang berkaitan dengan enterprais mikro (MiEs) merupakan sebab utama tuj...

Saved in:

书目详细资料
主要作者:	Mohamed, Baderisang
格式:	Thesis
语言:	English
出版:	2009
主题:	HF5001-6182 Business
在线阅读:	http://eprints.usm.my/28802/1/A_BUSINESS_MODEL_OF_MARKETING_CAPABILITIES_AND_MARKETING_PERFORMANCES_-_THE_CASE_OF_MICRO-ENTERPRISES_%28MiEs%29_IN_KEDAH.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

A Business Model Of Marketing Capabilities And Marketing Perform:Ances -The Case Of Micro-Enterprises (Mies) In Kedah
由: Mohamed, Baderisang
出版: (2009)

Integrated marketing communication capability: an investigation in the consumer market of Pakistan
由: Ahmad, Ayaz
出版: (2019)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
由: Abu Bakar, Zety Shereen
出版: (2015)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
由: Abu Bakar, Zety Shereen
出版: (2015)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
由: Abu Bakar, Zety Shereen
出版: (2015)

Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
由: Mahayudin, Mohd Norhisyam
出版: (2015)

Improving Customer Relations Through Social Media Marketing: The Case Of Nadee One Enterprise
由: Mahayudin, Mohd Norhisyam
出版: (2015)

Improving Customer Relations Through Social Media Marketing: The Case of Nadee One Enterprise
由: Mahayudin, Orhisyam
出版: (2015)

Improving Business Performance: A Case Study In Sme Mass Market At Tm Penang
由: Harudin, Aireen Ayu
出版: (2015)

The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia
由: Akbar, Fazal
出版: (2017)

Assessing human resource capabilities on business start-up
由: Chan, Mei Leng
出版: (2018)

A human resource management framework for innovative capability development
由: Rosdi, Intan Soraya
出版: (2014)

The Role of Marketing in Supporting Entrepreneurship Development: A Study of Small and Medium Sized Enterprise (SMEs)
由: Nor Aziza, Abdul Aziz
出版: (2011)

Marketers’ And Sales People Perception About Marketing Ethics
由: Ghani, Khurram
出版: (2008)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
由: Sim, Hock Seng
出版: (2006)

Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
由: Sim, Hock Seng
出版: (2006)

Determinants of market driven companies: a study on small enterprises operating in the heritage conservation zone of little India, Penang
由: Nagoorgany, Mahmudah
出版: (2004)

Determinants of intention to use digital marketing: a study among food and beverages (F&B) SMEs in Kedah
由: Rabiatul Adawiyah, Che Halim
出版: (2020)

The effect of business process reengineering on organizational performance moderated by information technology capability in Riyadh
由: Mansour S, Aldosari Salem
出版: (2022)

Business Intelligence And Its Impact Towards The Performance Of The Local Manufacturing Enterprises.
由: G. Subramaniam, Govindan
出版: (2009)

4Ps Innovations In Small Medium Enterprise And The Impact To The Business Performance
由: Abu Bakar, Lily Julienti
出版: (2002)

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation
由: CHEAH, PHAIK LEAN
出版: (2005)

A study of tax literacy among online businesses in Kota Kinabalu Sabah
由: Mohd Zanggi, Aminuddin
出版: (2021)

Opportunities for Green Marketing in Malaysia
由: Noranida, Daud
出版: (2012)

The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
由: Gorondutse, Abdulahi Hassan
出版: (2016)

The Relationship Between The Movements Of Capital Markets In Developed Economies And Their Emerging Market Counterparts In The Asian Pacific Region
由: LOO, CHOO HONG
出版: (2004)

The Behaviour Of Malaysian Stock Market Investors
由: Abdullah, Nurliyana Thoh
出版: (2005)

Marketing Strategies for Fabrication Operational Processes: The Case of Press Shop Sdn Bhd
由: Ho, Chee Poh, et al.
出版: (2014)

The effectiveness of social media marketing tools: The case of women-owned SMEs in Malaysia
由: Tatik Sunarwatik, Mansur
出版: (2017)

Organizational, Marketing Resource Profile And Export Performance
由: Saban, Gluma
出版: (2005)

Case Study : Acceptance and Adoption on E-Commerce Usage Among Micro Business Owner at Baazar Larut Malam Jalan Lee Sam in Seremban Negeri Sembilan
由: Fatimah , Talip
出版: (2011)

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
由: Cheah, Phaik Lean
出版: (2005)

The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia.
由: Cheah, Phaik Lean
出版: (2005)

Intraday Price And Volume Relations In The Stock And Warrant Markets
由: LIM, KOK SEE
出版: (2004)

The exchange rate exposure of stock market performance in Malaysia
由: Shamsadini, Mohammad Ali
出版: (2008)

Improving Sales Towards Sustainability Of Ns Global Marketing
由: Sapawi, Mazida
出版: (2015)

The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
由: Ab Samad, Hafidzoh
出版: (2015)

The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
由: Ab Samad, Hafidzoh
出版: (2015)

The Impact of Relationship Marketing and its Influence on Customer Loyalty
由: Siti Aminah, Mohamad
出版: (2011)

Entry mode strategies of finnish firms Entering the malaysian market
由: Alapiha, Janika Marianne
出版: (2010)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group