Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context
This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
2010
|
| 主题: | |
| 在线阅读: | http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| 总结: | This study examined five cause variables named as cause
importance, cause proximity, consumer involvement, the fit between brand and cause,
and demographic factors (gender, age, income level and education level) whether or
not to influence consumer purchasing intention in Malaysia context. Kajian ini telah mengkaji lima
jenis pemboleh ubah iaitu penyebab kepentingan, penyebab kedekatan, penglibatan
pelanggan, kesesuaian jenama dan sebab, serta faktor demografi (jantina, umur, tahap
pendapatan dan tahap pendidikan) atau sekurang-kuranya tidak mempengaruhi niat
pembelian pelanggan di dalam konteks Malaysia. |
|---|