Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context

Cause Attributes In Cause Related Marketing That Influence Consumer's Purchasing Intention: In Malaysia Context

This study examined five cause variables named as cause importance, cause proximity, consumer involvement, the fit between brand and cause, and demographic factors (gender, age, income level and education level) whether or not to influence consumer purchasing intention in Malaysia context. Kajian...

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书目详细资料
主要作者:	Tan, Gwen Yi Wen
格式:	Thesis
语言:	English
出版:	2010
主题:	HF5001-6182 Business
在线阅读:	http://eprints.usm.my/28827/1/CAUSE_ATTRIBUTES_IN_CAUSE_RELATED_MARKETING_THAT_INFLUENCE_CONSUMERS_PURCHASING_INTENTION_IN_MALAYSIA_CONTEXT.pdf
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