Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention

The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...

Full description

Saved in:
Bibliographic Details
Main Author: Ren, Hongyan
Format: Thesis
Language:English
Published: 2009
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-usm-ep.28908
record_format uketd_dc
spelling my-usm-ep.289082017-04-17T06:23:56Z Influencing Factors Of Online Advertising Towards Consumer Purchase Intention 2009 Ren, Hongyan HF5001-6182 Business The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian. 2009 Thesis http://eprints.usm.my/28908/ http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ren, Hongyan
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
description The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian.
format Thesis
qualification_level Master's degree
author Ren, Hongyan
author_facet Ren, Hongyan
author_sort Ren, Hongyan
title Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_short Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_full Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_fullStr Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_full_unstemmed Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
title_sort influencing factors of online advertising towards consumer purchase intention
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2009
url http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf
_version_ 1747820039022575616

Similar Items