Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka...
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| 格式: | Thesis |
| 語言: | English |
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| 在線閱讀: | http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf |
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my-usm-ep.289082017-04-17T06:23:56Z Influencing Factors Of Online Advertising Towards Consumer Purchase Intention 2009 Ren, Hongyan HF5001-6182 Business The present study attempts to explore the relationship between the personal beliefs, namely product information, social image, enjoyment and falsity (no sense) ·and purchase intention, whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi, maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian. 2009 Thesis http://eprints.usm.my/28908/ http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HF5001-6182 Business |
| spellingShingle |
HF5001-6182 Business Ren, Hongyan Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| description |
The present study attempts to explore the relationship between the personal beliefs, namely
product information, social image, enjoyment and falsity (no sense) ·and purchase intention,
whilest attitude towards online advertising is included as a mediator. Percubaan kajian digunakan untuk meneroka hubungan antara kepercayaan peribadi,
maklumat produk, imej sosial, keseronokan, kepalsuan (tanpa perasaan) dan niat pembelian. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Ren, Hongyan |
| author_facet |
Ren, Hongyan |
| author_sort |
Ren, Hongyan |
| title |
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_short |
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_full |
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_fullStr |
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_full_unstemmed |
Influencing Factors Of Online Advertising Towards Consumer Purchase Intention |
| title_sort |
influencing factors of online advertising towards consumer purchase intention |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Siswazah Perniagaan |
| publishDate |
2009 |
| url |
http://eprints.usm.my/28908/1/INFLUENCING_FACTORS_OF_ONLINE_ADVERTISING_TOWARDS_CONSUMER_PURCHASE_INTENTION.pdf |
| _version_ |
1747820039022575616 |