The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice

The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice

In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form...

Full description

Saved in:
Bibliographic Details
Main Author: Kua, John Swee Beng
Format: Thesis
Language:English
Published: 2014
Subjects:
H1-99 Social sciences (General)
Online Access:http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-usm-ep.29119
record_format uketd_dc
spelling my-usm-ep.291192019-04-12T05:26:04Z The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice 2014 Kua, John Swee Beng H1-99 Social sciences (General) In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form their attitude toward store and in turn affect supermarket choice. Dalam persekitaran peruncitan yang kompetitif, pendapatan dan populariti stor runcit banyak bergantung kepada pilihan pengguna untuk memilih stor tersebut. Banyak kajian telah memberi tumpuan kepada pembeli yang menilai ciri-ciri stor seperti contoh harga barangan, persekitaran stor, kualiti and kemudahan stor yang akan membentuk sikap mereka terhadap stor yang kemudianya mempengaruhi pilihan stor pasaraya. 2014 Thesis http://eprints.usm.my/29119/ http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic H1-99 Social sciences (General)
spellingShingle H1-99 Social sciences (General)
Kua, John Swee Beng
The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
description In the competitive environment of retailing, the income and popularity of grocery stores are much dependent on customer’s choice to their stores. Many studies have focused on shoppers on evaluating store attributes such as merchandise prices, store atmosphere, quality and store convenience that form their attitude toward store and in turn affect supermarket choice. Dalam persekitaran peruncitan yang kompetitif, pendapatan dan populariti stor runcit banyak bergantung kepada pilihan pengguna untuk memilih stor tersebut. Banyak kajian telah memberi tumpuan kepada pembeli yang menilai ciri-ciri stor seperti contoh harga barangan, persekitaran stor, kualiti and kemudahan stor yang akan membentuk sikap mereka terhadap stor yang kemudianya mempengaruhi pilihan stor pasaraya.
format Thesis
qualification_level Master's degree
author Kua, John Swee Beng
author_facet Kua, John Swee Beng
author_sort Kua, John Swee Beng
title The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
title_short The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
title_full The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
title_fullStr The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
title_full_unstemmed The Influence Of Customer Perceived Value And Attitude Toward Local Supermarket Choice
title_sort influence of customer perceived value and attitude toward local supermarket choice
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2014
url http://eprints.usm.my/29119/1/The_influence_of_customer_perceived_value_and_attitude_toward_local_supermarket_choice.pdf
_version_ 1747820086567108608

Similar Items