Perbandingan Pelaksanaan Kurikulum Bidang Pemasaran Dan Kecekapan Pelajar Antara Institusi Pendidikan Tinggi Di Malaysia
The ability of the undergraduates to utilise the skills acquired from their higher learning institutes in their employment sector has posed a great concern in recent years. This study aims at comparing the implementation of marketing curriculum in lieu of its objectives, curriculum content, compe...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29146/1/A_comparative_study_of_the_Marketing_Curriculum_Implementation_and.pdf |
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| Summary: | The ability of the undergraduates to utilise the skills acquired from their higher
learning institutes in their employment sector has posed a great concern in recent
years. This study aims at comparing the implementation of marketing curriculum in
lieu of its objectives, curriculum content, competency skills and the various skills
acquisition among the final year undergraduates of five higher learning institutes in
Malaysia.
Pemasalahan yang sering diperkatakan ialah sejauh manakah pelajar di institusi
pendidikan tinggi menguasai kecekapan untuk menghadapi alam pekerjaan dalam
bidang pengajian yang dikuti. Selaras dengan persoalan ini, kajian ini bertujuan
menganalisis pelaksanaan kurikulum bidang pemasaran dari segi objektif, kandungan
kurikulum, kaedah penerapan kecekapan dan kecekapan-kecekapan yang dikuasai
oleh pelajar tahun terakhir di 5 buah institusi pendidikan tinggi di negara ini.
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