Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia

Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms.

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Bibliographic Details
Main Author: Low, Chee Kong
Format: Thesis
Language:English
Published: 2006
Subjects:
Online Access:http://eprints.usm.my/29246/1/Application_of_control_mechanisms_on_marketing_decisions_in_multinational_company_marketing_units.pdf
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spelling my-usm-ep.292462018-04-06T01:59:02Z Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia 2006-06 Low, Chee Kong HD28-70 Management. Industrial Management Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms. 2006-06 Thesis http://eprints.usm.my/29246/ http://eprints.usm.my/29246/1/Application_of_control_mechanisms_on_marketing_decisions_in_multinational_company_marketing_units.pdf application/pdf en public phd doctoral USM Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Low, Chee Kong
Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
description Penyelidikan dalam bidang pengurusan subsidiari antarabangsa telah mengalami perkembangan pesat dalam pemahaman mekanisma kawalan rentas sempadan. Research in international subsidiary management has made significant advances in understanding the cross-border control mechanisms.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Low, Chee Kong
author_facet Low, Chee Kong
author_sort Low, Chee Kong
title Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
title_short Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
title_full Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
title_fullStr Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
title_full_unstemmed Application Of Control Mechanisms On Marketing Decisions In Multinational Company Marketing Units In Malaysia
title_sort application of control mechanisms on marketing decisions in multinational company marketing units in malaysia
granting_institution USM
granting_department Pusat Pengajian Pengurusan
publishDate 2006
url http://eprints.usm.my/29246/1/Application_of_control_mechanisms_on_marketing_decisions_in_multinational_company_marketing_units.pdf
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