The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate p...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf |
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| Summary: | Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan
media memainkan peranan yang strategik dalam amalan perhubungan awam korporat
di Malaysia.
This thesis presents findings from a qualitative investigation of whether media
relations plays a strategic role in corporate public relations practice in Malaysia. |
|---|