The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley

Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate p...

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Bibliographic Details
Main Author:	Rama Krishnan, Sharmini
Format:	Thesis
Language:	English
Published:	2007
Subjects:	NX1-820 Arts in general
Online Access:	http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf
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id	my-usm-ep.29402
record_format	uketd_dc
spelling	my-usm-ep.294022017-06-13T06:45:45Z The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley 2007-07 Rama Krishnan, Sharmini NX1-820 Arts in general Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia. 2007-07 Thesis http://eprints.usm.my/29402/ http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf application/pdf en public masters USM Pusat Pengajian Seni
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	NX1-820 Arts in general
spellingShingle	NX1-820 Arts in general Rama Krishnan, Sharmini The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
description	Tesis ini mengemukakan hasil kajian kualitatif tentang sama ada perhubungan media memainkan peranan yang strategik dalam amalan perhubungan awam korporat di Malaysia. This thesis presents findings from a qualitative investigation of whether media relations plays a strategic role in corporate public relations practice in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Rama Krishnan, Sharmini
author_facet	Rama Krishnan, Sharmini
author_sort	Rama Krishnan, Sharmini
title	The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
title_short	The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
title_full	The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
title_fullStr	The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
title_full_unstemmed	The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley
title_sort	role of media relations in corporate public relations practice: a study on 15 public listed companies in the klang valley
granting_institution	USM
granting_department	Pusat Pengajian Seni
publishDate	2007
url	http://eprints.usm.my/29402/1/The_role_of_media_relations_in_corporate_public_relations_practice.pdf
_version_	1747820142208745472

The Role Of Media Relations In Corporate Public Relations Practice: A Study On 15 Public Listed Companies In The Klang Valley

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