Factors Influencing Consumer Behavioural Intention To Choose Functional Foods

Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.

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Bibliographic Details
Main Author:	Chai, Soo Hong
Format:	Thesis
Language:	English
Published:	2006
Subjects:	HF Commerce
Online Access:	http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf
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id	my-usm-ep.29465
record_format	uketd_dc
spelling	my-usm-ep.294652017-04-17T06:24:05Z Factors Influencing Consumer Behavioural Intention To Choose Functional Foods 2006-06 Chai, Soo Hong HF Commerce Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. 2006-06 Thesis http://eprints.usm.my/29465/ http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF Commerce
spellingShingle	HF Commerce Chai, Soo Hong Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
description	Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
format	Thesis
qualification_level	Master's degree
author	Chai, Soo Hong
author_facet	Chai, Soo Hong
author_sort	Chai, Soo Hong
title	Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_short	Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_full	Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_fullStr	Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_full_unstemmed	Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_sort	factors influencing consumer behavioural intention to choose functional foods
granting_institution	USM
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2006
url	http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf
_version_	1747820153380274176

Factors Influencing Consumer Behavioural Intention To Choose Functional Foods

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