Factors Influencing Consumer Behavioural Intention To Choose Functional Foods

Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Chai, Soo Hong
التنسيق: أطروحة
اللغة:English
منشور في: 2006
الموضوعات:
الوصول للمادة أونلاين:http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf
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spelling my-usm-ep.294652017-04-17T06:24:05Z Factors Influencing Consumer Behavioural Intention To Choose Functional Foods 2006-06 Chai, Soo Hong HF Commerce Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods. 2006-06 Thesis http://eprints.usm.my/29465/ http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF Commerce
spellingShingle HF Commerce
Chai, Soo Hong
Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
description Kajian ini menyelidik faktor-faktor yang mempengaruhi niat konsumer di Malaysia dalam memilih makanan berfungsi. This research examined the factors that influence Malaysian consumers’ behavioural intention towards choosing functional foods.
format Thesis
qualification_level Master's degree
author Chai, Soo Hong
author_facet Chai, Soo Hong
author_sort Chai, Soo Hong
title Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_short Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_full Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_fullStr Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_full_unstemmed Factors Influencing Consumer Behavioural Intention To Choose Functional Foods
title_sort factors influencing consumer behavioural intention to choose functional foods
granting_institution USM
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2006
url http://eprints.usm.my/29465/1/Factors_Influencing_Consumer_Behavioural_Intention.pdf
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