Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing
Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched.
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2006
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my-usm-ep.294692017-04-17T06:24:10Z Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing 2006-04 Sim, Hock Seng HF Commerce Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM). Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. 2006-04 Thesis http://eprints.usm.my/29469/ http://eprints.usm.my/29469/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf application/pdf en public masters USM Pusat Pengajian Siswazah Perniagaan |
institution |
Universiti Sains Malaysia |
collection |
USM Institutional Repository |
language |
English |
topic |
HF Commerce |
spellingShingle |
HF Commerce Sim, Hock Seng Internal Marketing And Customer Loyalty: Mediating Effect Of Relationship Marketing |
description |
Baru-baru ini, banyak pengajian telah dibuat bredasarkan konsep pemasaran baru seperti pemasaran dalaman (IM) and pemasaran perhubungan (RM).
Recently, contemporary marketing concepts such as internal marketing (IM) and relationship marketing (RM) have been extensively researched. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Sim, Hock Seng |
author_facet |
Sim, Hock Seng |
author_sort |
Sim, Hock Seng |
title |
Internal Marketing And Customer Loyalty:
Mediating Effect Of Relationship Marketing |
title_short |
Internal Marketing And Customer Loyalty:
Mediating Effect Of Relationship Marketing |
title_full |
Internal Marketing And Customer Loyalty:
Mediating Effect Of Relationship Marketing |
title_fullStr |
Internal Marketing And Customer Loyalty:
Mediating Effect Of Relationship Marketing |
title_full_unstemmed |
Internal Marketing And Customer Loyalty:
Mediating Effect Of Relationship Marketing |
title_sort |
internal marketing and customer loyalty:
mediating effect of relationship marketing |
granting_institution |
USM |
granting_department |
Pusat Pengajian Siswazah Perniagaan |
publishDate |
2006 |
url |
http://eprints.usm.my/29469/1/INTERNAL_MARKETING_AND_CUSTOMER_LOYALTY.pdf |
_version_ |
1747820154354401280 |