BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut...
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| Language: | English |
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1997
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my-usm-ep.298462018-04-06T01:59:08Z BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness 1997-10 Husain, Ahmad Budiman HD28-70 Management. Industrial Management Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar sambutan sebanyak 32.72%. The objective of this research was to examine consumers' perception towards market practices, consumerism, government regulation and marketing effectiveness. The respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and returned the questionnaires, giving a response rate of 32.72 percent 1997-10 Thesis http://eprints.usm.my/29846/ http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Husain, Ahmad Budiman BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| description |
Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan
pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan
pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia
Berhad telah mengisikan dan mengembalikan soal-selidik tersebut, memberikan kadar
sambutan sebanyak 32.72%.
The objective of this research was to examine consumers' perception towards market
practices, consumerism, government regulation and marketing effectiveness. The
respondents were the staff of Bank Burniputra Malaysia Berhad who filled in and
returned the questionnaires, giving a response rate of 32.72 percent |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Husain, Ahmad Budiman |
| author_facet |
Husain, Ahmad Budiman |
| author_sort |
Husain, Ahmad Budiman |
| title |
BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_short |
BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_full |
BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_fullStr |
BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_full_unstemmed |
BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| title_sort |
bbmb staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
1997 |
| url |
http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf |
| _version_ |
1747820229137793024 |