BBMB staff perceptions towards marketing practices, consumerism, government regulations and marketing effectiveness
Objektif kajian ini adalah untuk mengetahui tanggapan pengguna terhadap amalanamalan pemasaran, kepenggunaan, peraturan-peraturan kerajaan dan keberkesanan pemasaran. Responden yang terdiri daripada kakitangan Bank Bumiputra Malaysia Berhad telah mengisikan dan mengembalikan soal-selidik tersebut...
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Main Author: | Husain, Ahmad Budiman |
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Format: | Thesis |
Language: | English |
Published: |
1997
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Subjects: | |
Online Access: | http://eprints.usm.my/29846/1/Ahmad_Budiman_Bin_Husain.pdf |
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