Factors affecting credit card usage
Perbelanjaan melalui penggunaan kad kredit telah mencapai tahap yang membimbangkan dimana Bank Negara Malaysia terpaksa mengambil tindakan yang drastik menaikkan bayaran minima bulanan dari 5 % kepada 15 % dari jumlah baki dan mengenakan surcharge sebanyak RMSO.OO setahun untuk setiap kad. Sehing...
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1998
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my-usm-ep.298492018-04-06T01:59:08Z Factors affecting credit card usage 1998-03 Syed Ahmad, Syed Sharaff H Social Sciences (General) Perbelanjaan melalui penggunaan kad kredit telah mencapai tahap yang membimbangkan dimana Bank Negara Malaysia terpaksa mengambil tindakan yang drastik menaikkan bayaran minima bulanan dari 5 % kepada 15 % dari jumlah baki dan mengenakan surcharge sebanyak RMSO.OO setahun untuk setiap kad. Sehingga Jun 1996, terdapat lebih 2 juta kad kredit di Malaysia dengan jumlah transaksi RM4.1 billion. Kajian ini akan cuba mengenalpasti mengapa pengguna kad kredit menggunakan kad mereka dan samada faktor psikografik dan demografik mempengaruhi tahap penggunaan Spending via the using of credit cards has reached an alarming level and had prompted Bank Negara Malaysia to take some drastic actions including increasing the minimum monthly payment from 5% to 15% and imposing an annual surcharge of RM50.00 per card, to curb the spending. As at June 1996, There were estimated more than 2 million cards issued in this country with a total transaction of RM4.1 billion. This study will make an attempt to find out why do people use the cards and whether the demographic and psychographic factors of the card users have a bearing on their level of usage. 1998-03 Thesis http://eprints.usm.my/29849/ http://eprints.usm.my/29849/1/Syed_Sharaff_Bin_Syed_Ahmad.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) |
| spellingShingle |
H Social Sciences (General) Syed Ahmad, Syed Sharaff Factors affecting credit card usage |
| description |
Perbelanjaan melalui penggunaan kad kredit telah mencapai tahap yang membimbangkan
dimana Bank Negara Malaysia terpaksa mengambil tindakan yang drastik menaikkan
bayaran minima bulanan dari 5 % kepada 15 % dari jumlah baki dan mengenakan
surcharge sebanyak RMSO.OO setahun untuk setiap kad. Sehingga Jun 1996, terdapat
lebih 2 juta kad kredit di Malaysia dengan jumlah transaksi RM4.1 billion. Kajian ini
akan cuba mengenalpasti mengapa pengguna kad kredit menggunakan kad mereka dan
samada faktor psikografik dan demografik mempengaruhi tahap penggunaan
Spending via the using of credit cards has reached an alarming level and had prompted
Bank Negara Malaysia to take some drastic actions including increasing the minimum
monthly payment from 5% to 15% and imposing an annual surcharge of RM50.00 per
card, to curb the spending. As at June 1996, There were estimated more than 2 million
cards issued in this country with a total transaction of RM4.1 billion. This study will
make an attempt to find out why do people use the cards and whether the demographic
and psychographic factors of the card users have a bearing on their level of usage. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Syed Ahmad, Syed Sharaff |
| author_facet |
Syed Ahmad, Syed Sharaff |
| author_sort |
Syed Ahmad, Syed Sharaff |
| title |
Factors affecting credit card usage |
| title_short |
Factors affecting credit card usage |
| title_full |
Factors affecting credit card usage |
| title_fullStr |
Factors affecting credit card usage |
| title_full_unstemmed |
Factors affecting credit card usage |
| title_sort |
factors affecting credit card usage |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
1998 |
| url |
http://eprints.usm.my/29849/1/Syed_Sharaff_Bin_Syed_Ahmad.pdf |
| _version_ |
1747820229879136256 |