Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lamp...

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Main Author: Chuar , Pei Ling
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/29995/1/Thesis_%28SGSM_018113%29.pdf
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spelling my-usm-ep.299952019-04-12T05:25:54Z Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia 2015 Chuar , Pei Ling HF5001-6182 Business Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. 2015 Thesis http://eprints.usm.my/29995/ http://eprints.usm.my/29995/1/Thesis_%28SGSM_018113%29.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Chuar , Pei Ling
Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
description Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products.
format Thesis
qualification_level Master's degree
author Chuar , Pei Ling
author_facet Chuar , Pei Ling
author_sort Chuar , Pei Ling
title Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_short Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_full Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_fullStr Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_full_unstemmed Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_sort factors influencing malaysian consumers’ purchase intention on enviromental friendly lighting products in malaysia
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2015
url http://eprints.usm.my/29995/1/Thesis_%28SGSM_018113%29.pdf
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