Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising

Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content...

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Main Author:	Lee , Lean Hua
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/29996/1/Lee_Lean_Hua_SGSM007413.pdf
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id	my-usm-ep.29996
record_format	uketd_dc
spelling	my-usm-ep.299962019-04-12T05:25:55Z Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising 2015 Lee , Lean Hua HF5001-6182 Business Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia. 2015 Thesis http://eprints.usm.my/29996/ http://eprints.usm.my/29996/1/Lee_Lean_Hua_SGSM007413.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Lee , Lean Hua Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
description	Kajian ini menyelidik sama ada informasi, hiburan, kerengsaan and kredibility kandungan akan menpengaruhi niat dan tingkah laku pengguna untuk membeli perkhidmatan kandungan mudah alih di Malaysia. This study investigates the influence of informativeness, entertainment, irritation and content credibility on consumers’ behavioural intention to purchase the mobile content services in Malaysia.
format	Thesis
qualification_level	Master's degree
author	Lee , Lean Hua
author_facet	Lee , Lean Hua
author_sort	Lee , Lean Hua
title	Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_short	Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_full	Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_fullStr	Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_full_unstemmed	Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising
title_sort	factors determining consumer’s behavioural intention to purchase mobile content services advertising
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2015
url	http://eprints.usm.my/29996/1/Lee_Lean_Hua_SGSM007413.pdf
_version_	1747820263008894976

Factors Determining Consumer’s Behavioural Intention to Purchase Mobile Content Services Advertising

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