The Contribution Of Marketing Communication Towards Sustainability Of Mb Global

Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran ke arah kelestarian MB Global. Kebimbangan terbesar bagi syarikat itu adalah jualan yang tinggi syarikat tetapi tidak mewakili keuntungan yang baik. This case study has been conducted to analyze the contribution o...

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Main Author: Ab Samad, Hafidzoh
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/30123/1/Hafidzoh.pdf
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id my-usm-ep.30123
record_format uketd_dc
spelling my-usm-ep.301232019-04-12T05:25:34Z The Contribution Of Marketing Communication Towards Sustainability Of Mb Global 2015-10 Ab Samad, Hafidzoh HF5001-6182 Business Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran ke arah kelestarian MB Global. Kebimbangan terbesar bagi syarikat itu adalah jualan yang tinggi syarikat tetapi tidak mewakili keuntungan yang baik. This case study has been conducted to analyze the contribution of marketing communication towards sustainability of MB Global. The biggest concern for the company is the high sales of the company would not represent a good profit as if sales increased, expenses also increased, and it will result in lower profit. 2015-10 Thesis http://eprints.usm.my/30123/ http://eprints.usm.my/30123/1/Hafidzoh.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ab Samad, Hafidzoh
The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
description Kajian kes ini telah dijalankan untuk menganalisa sumbangan komunikasi pemasaran ke arah kelestarian MB Global. Kebimbangan terbesar bagi syarikat itu adalah jualan yang tinggi syarikat tetapi tidak mewakili keuntungan yang baik. This case study has been conducted to analyze the contribution of marketing communication towards sustainability of MB Global. The biggest concern for the company is the high sales of the company would not represent a good profit as if sales increased, expenses also increased, and it will result in lower profit.
format Thesis
qualification_level Master's degree
author Ab Samad, Hafidzoh
author_facet Ab Samad, Hafidzoh
author_sort Ab Samad, Hafidzoh
title The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
title_short The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
title_full The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
title_fullStr The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
title_full_unstemmed The Contribution Of Marketing Communication Towards Sustainability Of Mb Global
title_sort contribution of marketing communication towards sustainability of mb global
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2015
url http://eprints.usm.my/30123/1/Hafidzoh.pdf
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