Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf |
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| Summary: | Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga
keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks
acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan
pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah
laku langsung pengunjung.
This study emphasizes on the importance of physical aspects of the event, as
well as enjoyment, engagement, and memorable experiences in the context of public
community event. The main objective of the study is to examine visitors’
consumption experiences which comprised of perceived causes and consequent
behaviors. The mediating effect of total event experience on perceived causes and
consequent behaviors also being explored in this study. The study also investigates
effect of segments of visitors on the event consumption experiences. |
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