Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event

Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan...

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Bibliographic Details
Main Author:	Ayob, Norazirah
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf
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id	my-usm-ep.30186
record_format	uketd_dc
spelling	my-usm-ep.301862019-04-12T05:25:47Z Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event 2015-02 Ayob, Norazirah HF5001-6182 Business Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah laku langsung pengunjung. This study emphasizes on the importance of physical aspects of the event, as well as enjoyment, engagement, and memorable experiences in the context of public community event. The main objective of the study is to examine visitors’ consumption experiences which comprised of perceived causes and consequent behaviors. The mediating effect of total event experience on perceived causes and consequent behaviors also being explored in this study. The study also investigates effect of segments of visitors on the event consumption experiences. 2015-02 Thesis http://eprints.usm.my/30186/ http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Ayob, Norazirah Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
description	Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah laku langsung pengunjung. This study emphasizes on the importance of physical aspects of the event, as well as enjoyment, engagement, and memorable experiences in the context of public community event. The main objective of the study is to examine visitors’ consumption experiences which comprised of perceived causes and consequent behaviors. The mediating effect of total event experience on perceived causes and consequent behaviors also being explored in this study. The study also investigates effect of segments of visitors on the event consumption experiences.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Ayob, Norazirah
author_facet	Ayob, Norazirah
author_sort	Ayob, Norazirah
title	Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_short	Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_full	Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_fullStr	Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_full_unstemmed	Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_sort	perceived causes and consequent behaviors of visitors’ total event experience in public community event
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2015
url	http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf
_version_	1747820303303573504

Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event

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