Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event

Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan...

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Main Author: Ayob, Norazirah
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf
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id my-usm-ep.30186
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spelling my-usm-ep.301862019-04-12T05:25:47Z Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event 2015-02 Ayob, Norazirah HF5001-6182 Business Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah laku langsung pengunjung. This study emphasizes on the importance of physical aspects of the event, as well as enjoyment, engagement, and memorable experiences in the context of public community event. The main objective of the study is to examine visitors’ consumption experiences which comprised of perceived causes and consequent behaviors. The mediating effect of total event experience on perceived causes and consequent behaviors also being explored in this study. The study also investigates effect of segments of visitors on the event consumption experiences. 2015-02 Thesis http://eprints.usm.my/30186/ http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Ayob, Norazirah
Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
description Kajian ini memberi penekanan kepada kepentingan aspek fizikal dan juga keseronokan, keterlibatan, dan pengalaman yang sukar dilupakan dalam konteks acara awam di Malaysia. Objektif utama kajian adalah untuk meneliti penggunaan pengalaman pengunjung yang terdiri daripada punca-punca tanggapan dan tingkah laku langsung pengunjung. This study emphasizes on the importance of physical aspects of the event, as well as enjoyment, engagement, and memorable experiences in the context of public community event. The main objective of the study is to examine visitors’ consumption experiences which comprised of perceived causes and consequent behaviors. The mediating effect of total event experience on perceived causes and consequent behaviors also being explored in this study. The study also investigates effect of segments of visitors on the event consumption experiences.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Ayob, Norazirah
author_facet Ayob, Norazirah
author_sort Ayob, Norazirah
title Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_short Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_full Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_fullStr Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_full_unstemmed Perceived Causes And Consequent Behaviors Of Visitors’ Total Event Experience In Public Community Event
title_sort perceived causes and consequent behaviors of visitors’ total event experience in public community event
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2015
url http://eprints.usm.my/30186/1/Norazirah_Ayob_Full_thesis_Feb2015.pdf
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