Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lamp...

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Bibliographic Details
Main Author:	Chuar , Pei Ling
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf
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id	my-usm-ep.30366
record_format	uketd_dc
spelling	my-usm-ep.303662019-04-12T05:25:54Z Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia 2015 Chuar , Pei Ling HF5001-6182 Business Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed using established scales 2015 Thesis http://eprints.usm.my/30366/ http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Chuar , Pei Ling Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
description	Kajian ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap produk lampu mesra alam (LED) dan bagaimana niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk produk lampu ini. Soal selidik tadbir sendiri telah direka dengan menggunakan skala yang ditetapkan. This study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards environmental friendly lighting products (LED) and how purchase intention affects their willingness to pay for the related lighting products. A self-administered questionnaire was designed using established scales
format	Thesis
qualification_level	Master's degree
author	Chuar , Pei Ling
author_facet	Chuar , Pei Ling
author_sort	Chuar , Pei Ling
title	Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_short	Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_full	Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_fullStr	Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_full_unstemmed	Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia
title_sort	factors influencing malaysian consumers’ purchase intention on enviromental friendly lighting products in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2015
url	http://eprints.usm.my/30366/1/Thesis_%28SGSM_018113%29.pdf
_version_	1747820321090568192

Factors Influencing Malaysian Consumers’ Purchase Intention On Enviromental Friendly Lighting Products In Malaysia

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