Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. D...

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Bibliographic Details
Main Author:	Loo , Chun Hou
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30379/1/Thesis_rev10.pdf
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id	my-usm-ep.30379
record_format	uketd_dc
spelling	my-usm-ep.303792019-04-12T05:25:34Z Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry 2015-11 Loo , Chun Hou HF5001-6182 Business Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase. 2015-11 Thesis http://eprints.usm.my/30379/ http://eprints.usm.my/30379/1/Thesis_rev10.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Loo , Chun Hou Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
description	Kadar bacaan yang rendah di kalangan rakyat Malaysia menyebabkan saiz pasaran keseluruhan buku peruncitan sentiasa terhad dan berdaya saing. Sesetengah peruncit buku telah menganjurkan pameran buku di seluruh Malaysia untuk merangsang lebih banyak jualan dan menjana lebih banyak pendapatan. Due to the low reading rate among Malaysian, the overall market size of book retailing is always limited and competitive. Some book retailers have organized book fairs around Malaysia in order to stimulate the more sales and generate more revenue. However not every book fair could attract huge crowd to visit and purchase.
format	Thesis
qualification_level	Master's degree
author	Loo , Chun Hou
author_facet	Loo , Chun Hou
author_sort	Loo , Chun Hou
title	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_short	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_full	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_fullStr	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_full_unstemmed	Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry
title_sort	factors affect the customer loyalty towards business event: book fair industry
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2015
url	http://eprints.usm.my/30379/1/Thesis_rev10.pdf
_version_	1747820324022386688

Factors Affect The Customer Loyalty Towards Business Event: Book Fair Industry

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