Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia

Kajian kontemporari ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap bangunan kediaman hijau dan cara niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk bangunan ini...

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Bibliographic Details
Main Author:	Tan, Wee Lee
Format:	Thesis
Language:	English
Published:	2015
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/30620/1/TAN_WEE_LEE.pdf
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id	my-usm-ep.30620
record_format	uketd_dc
spelling	my-usm-ep.306202019-04-12T05:25:56Z Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia 2015 Tan, Wee Lee HF5001-6182 Business Kajian kontemporari ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap bangunan kediaman hijau dan cara niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk bangunan ini. The contemporary study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards green residential buildings and how purchase intention affects their willingness to pay for such buildings. 2015 Thesis http://eprints.usm.my/30620/ http://eprints.usm.my/30620/1/TAN_WEE_LEE.pdf application/pdf en public masters Universiti Sains Makaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Tan, Wee Lee Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
description	Kajian kontemporari ini dijalankan dengan menunjukkan penyesuaian Teori Tingkah Laku Terancang (TPB), untuk mengkaji faktor-faktor yang mempengaruhi niat pembelian pengguna Malaysia terhadap bangunan kediaman hijau dan cara niat pembelian mempengaruhi kesanggupan mereka berbelanja untuk bangunan ini. The contemporary study demonstrates the adaptation of Theory of Planned Behaviour (TPB) to examine the factors influencing Malaysian consumers’ purchase intention towards green residential buildings and how purchase intention affects their willingness to pay for such buildings.
format	Thesis
qualification_level	Master's degree
author	Tan, Wee Lee
author_facet	Tan, Wee Lee
author_sort	Tan, Wee Lee
title	Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
title_short	Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
title_full	Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
title_fullStr	Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
title_full_unstemmed	Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia
title_sort	factors influencing consumers’ purchase intention and willingness to pay towards green residential buildings in malaysia
granting_institution	Universiti Sains Makaysia
granting_department	Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate	2015
url	http://eprints.usm.my/30620/1/TAN_WEE_LEE.pdf
_version_	1747820370184896512

Factors Influencing Consumers’ Purchase Intention And Willingness To Pay Towards Green Residential Buildings In Malaysia

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