Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia

Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah be...

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Main Author: Tan , Patrick Foon Cheng
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/30648/1/Patrick_Tan_Thesis.pdf
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spelling my-usm-ep.306482019-04-12T05:25:56Z Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia 2015 Tan , Patrick Foon Cheng HF5001-6182 Business Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah berdasarkan Teori Atribusi. This study investigates whether organoleptic properties, risk perception, perceived chemical content, contextual cues, trust in water companies, convenience, price and environmental attitude influence Malaysian consumers’ consumption behavior of drinking water. Attribution Theory underlies the model framework in this study. 2015 Thesis http://eprints.usm.my/30648/ http://eprints.usm.my/30648/1/Patrick_Tan_Thesis.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Tan , Patrick Foon Cheng
Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
description Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah berdasarkan Teori Atribusi. This study investigates whether organoleptic properties, risk perception, perceived chemical content, contextual cues, trust in water companies, convenience, price and environmental attitude influence Malaysian consumers’ consumption behavior of drinking water. Attribution Theory underlies the model framework in this study.
format Thesis
qualification_level Master's degree
author Tan , Patrick Foon Cheng
author_facet Tan , Patrick Foon Cheng
author_sort Tan , Patrick Foon Cheng
title Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
title_short Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
title_full Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
title_fullStr Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
title_full_unstemmed Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
title_sort factors influencing consumers’ consumption behavior of drinking water in malaysia
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan (Graduate School of Business)
publishDate 2015
url http://eprints.usm.my/30648/1/Patrick_Tan_Thesis.pdf
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