Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia
Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah be...
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2015
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my-usm-ep.306482019-04-12T05:25:56Z Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia 2015 Tan , Patrick Foon Cheng HF5001-6182 Business Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah berdasarkan Teori Atribusi. This study investigates whether organoleptic properties, risk perception, perceived chemical content, contextual cues, trust in water companies, convenience, price and environmental attitude influence Malaysian consumers’ consumption behavior of drinking water. Attribution Theory underlies the model framework in this study. 2015 Thesis http://eprints.usm.my/30648/ http://eprints.usm.my/30648/1/Patrick_Tan_Thesis.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
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Universiti Sains Malaysia |
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USM Institutional Repository |
language |
English |
topic |
HF5001-6182 Business |
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HF5001-6182 Business Tan , Patrick Foon Cheng Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia |
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Kajian ini menyiasat sama ada ciri-ciri organoleptik, persepsi risiko, persepsi kandungan kimia, petunjuk kontekstual and kepercayaan kepada syarikat air, kemudahan, harga and sikap terhadap alam sekitar mempengaruhi tingkah laku pengguna terhadap air minuman. Rangka kerja untuk kajian ini adalah berdasarkan Teori Atribusi.
This study investigates whether organoleptic properties, risk perception, perceived chemical content, contextual cues, trust in water companies, convenience, price and environmental attitude influence Malaysian consumers’ consumption behavior of drinking water. Attribution Theory underlies the model framework in this study. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Tan , Patrick Foon Cheng |
author_facet |
Tan , Patrick Foon Cheng |
author_sort |
Tan , Patrick Foon Cheng |
title |
Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia |
title_short |
Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia |
title_full |
Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia |
title_fullStr |
Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia |
title_full_unstemmed |
Factors Influencing Consumers’ Consumption Behavior Of Drinking Water In Malaysia |
title_sort |
factors influencing consumers’ consumption behavior of drinking water in malaysia |
granting_institution |
Universiti Sains Malaysia |
granting_department |
Pusat Pengajian Siswazah Perniagaan (Graduate School of Business) |
publishDate |
2015 |
url |
http://eprints.usm.my/30648/1/Patrick_Tan_Thesis.pdf |
_version_ |
1747820376748982272 |