The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products

Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji a...

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Bibliographic Details
Main Author:	Jalalkamali, Mohammad
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf
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id	my-usm-ep.30744
record_format	uketd_dc
spelling	my-usm-ep.307442018-04-06T01:58:58Z The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products 2008 Jalalkamali, Mohammad HD28-70 Management. Industrial Management Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji adalah ancaman fizikal, ancaman pencapaian, ancaman kewangan, ancaman mas a, ancaman sosial dan ancaman psikologi. The purpose of this study is to find out the effect of motivation and perceived risk on purchase decision for cosmetics products among the university students. Two dimensions of motivation studied in this research are internal stimuli and external stimuli. Perceived risk has six components: physical risk, performance risk, time risk, psychological risk, financial risk and social risk. 2008 Thesis http://eprints.usm.my/30744/ http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Jalalkamali, Mohammad The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
description	Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji adalah ancaman fizikal, ancaman pencapaian, ancaman kewangan, ancaman mas a, ancaman sosial dan ancaman psikologi. The purpose of this study is to find out the effect of motivation and perceived risk on purchase decision for cosmetics products among the university students. Two dimensions of motivation studied in this research are internal stimuli and external stimuli. Perceived risk has six components: physical risk, performance risk, time risk, psychological risk, financial risk and social risk.
format	Thesis
qualification_level	Master's degree
author	Jalalkamali, Mohammad
author_facet	Jalalkamali, Mohammad
author_sort	Jalalkamali, Mohammad
title	The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
title_short	The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
title_full	The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
title_fullStr	The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
title_full_unstemmed	The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
title_sort	effect of motivation and perceived risk on purchasing cosmetics products
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2008
url	http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf
_version_	1747820380197748736

The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products

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