The Effect Of Motivation And Perceived Risk On Purchasing Cosmetics Products
Kajian ini dilakukan untuk menyiasat pengaruh motivasi dan jangkaan ancaman terhadap keputusan pembelian barangan kosmetik di kalangan pelajar institusi pengajian tinggi. Dua dimensi motivasi yang telah dikaji adalah stimuli dalaman dan stimuli luaran. Enam komponen jangkaan ancaman yang dikaji a...
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Main Author: | Jalalkamali, Mohammad |
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Format: | Thesis |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | http://eprints.usm.my/30744/1/MOHAMMAD_JALALKAMALI.pdf |
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