Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia

Kajian kes ini bertujuan untuk mengenal pasti tanda-tanda pengurangan dalam peratusan jualan pertumbuhan Husmat Utara. Pertumbuhan jualan adalah petunjuk yang sesuai dalam menentukan daya saing syarikat. This case study aims to identify symptoms of reduction in the percentage of growth sales...

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Main Author: Abu Bakar, Zety Shereen
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.usm.my/30935/1/MBA_PRO3_3nd_edited_corrected.pdf
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id my-usm-ep.30935
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spelling my-usm-ep.309352019-04-12T05:25:35Z Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia 2015-10 Abu Bakar, Zety Shereen HF5001-6182 Business Kajian kes ini bertujuan untuk mengenal pasti tanda-tanda pengurangan dalam peratusan jualan pertumbuhan Husmat Utara. Pertumbuhan jualan adalah petunjuk yang sesuai dalam menentukan daya saing syarikat. This case study aims to identify symptoms of reduction in the percentage of growth sales of Husmat Utara. Sales growth is the suitable indicator in determining the competitiveness of the company. 2015-10 Thesis http://eprints.usm.my/30935/ http://eprints.usm.my/30935/1/MBA_PRO3_3nd_edited_corrected.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Abu Bakar, Zety Shereen
Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
description Kajian kes ini bertujuan untuk mengenal pasti tanda-tanda pengurangan dalam peratusan jualan pertumbuhan Husmat Utara. Pertumbuhan jualan adalah petunjuk yang sesuai dalam menentukan daya saing syarikat. This case study aims to identify symptoms of reduction in the percentage of growth sales of Husmat Utara. Sales growth is the suitable indicator in determining the competitiveness of the company.
format Thesis
qualification_level Master's degree
author Abu Bakar, Zety Shereen
author_facet Abu Bakar, Zety Shereen
author_sort Abu Bakar, Zety Shereen
title Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
title_short Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
title_full Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
title_fullStr Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
title_full_unstemmed Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
title_sort marketing strategy for sme competitiveness: the case of husmat utara enterprise, malaysia
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Siswazah Perniagaan
publishDate 2015
url http://eprints.usm.my/30935/1/MBA_PRO3_3nd_edited_corrected.pdf
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