Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior

Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan...

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Bibliographic Details
Main Author: Irma Nilasari, Irma Nilasari
Format: Thesis
Language:English
Published: 2016
Subjects:
HD28-70 Management
Industrial Management
Online Access:http://eprints.usm.my/31596/1/Irma_Nilasari.pdf
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id my-usm-ep.31596
record_format uketd_dc
spelling my-usm-ep.315962019-04-12T05:25:21Z Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior 2016-04 Irma Nilasari, Irma Nilasari HD28-70 Management. Industrial Management Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan dengan mengadakan dan melaksanakan sumber tidak ketara tertentu. The present study focuses to contribute to the debate of how marketing principle can be applied in small business circumstances. The present study implements Resource-based View (RBV) and entrepreneurial marketing concepts in order to understand how small business marketing performance can be enhanced by having and implementing specific intangible resources. 2016-04 Thesis http://eprints.usm.my/31596/ http://eprints.usm.my/31596/1/Irma_Nilasari.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Irma Nilasari, Irma Nilasari
Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
description Kajian ini memberi tumpuan untuk menyumbang kepada perbahasan bagaimana prinsip pemasaran boleh digunakan dalam keadaan perniagaan kecil. Kajian ini melaksanakan konsep Resource-based View (RBV) dan pemasaran keusahawanan untuk memahami betapa prestasi pemasaran usaha kecil boleh dipertingkatkan dengan mengadakan dan melaksanakan sumber tidak ketara tertentu. The present study focuses to contribute to the debate of how marketing principle can be applied in small business circumstances. The present study implements Resource-based View (RBV) and entrepreneurial marketing concepts in order to understand how small business marketing performance can be enhanced by having and implementing specific intangible resources.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Irma Nilasari, Irma Nilasari
author_facet Irma Nilasari, Irma Nilasari
author_sort Irma Nilasari, Irma Nilasari
title Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
title_short Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
title_full Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
title_fullStr Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
title_full_unstemmed Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
title_sort small business resources and marketing performance in indonesian distro industry: the mediating role of brand behavior
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2016
url http://eprints.usm.my/31596/1/Irma_Nilasari.pdf
_version_ 1747820458936369152

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