The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits

Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut d...

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Main Author:	Mohammad Iranmanesh, Mohammad Iranmanesh
Format:	Thesis
Language:	English
Published:	2016
Subjects:	HD28-70 Management Industrial Management
Online Access:	http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf
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id	my-usm-ep.31631
record_format	uketd_dc
spelling	my-usm-ep.316312019-04-12T05:25:14Z The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits 2016-09 Mohammad Iranmanesh, Mohammad Iranmanesh HD28-70 Management. Industrial Management Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut diambil kira sebagai perantara di antara hubungan faktor-faktor pemasaran dan keinginan membeli barangan skim pengurangan harga mengikut jumlah. Volume discount is a common type of sales promotion that has received less attention in the literature. The primary objective of this thesis is to find marketing factors influencing the intention to purchase products under volume discount. It is also of interest to determine the mediating effects of the perceived benefits on the relationship between marketing factors and intention to purchase products under volume discount. 2016-09 Thesis http://eprints.usm.my/31631/ http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Mohammad Iranmanesh, Mohammad Iranmanesh The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
description	Kajian tentang kaedah promosi jualan skim pengurangan harga mengikut jumlah kurang mendapat perhatian. Objektif utama tesis ini untuk mengenalpasti faktor- faktor pemasaran yang mempengaruhi keinginan pengguna untuk membeli barangan skim pengurangan harga mengikut jumlah. Jangkaan manfaat turut diambil kira sebagai perantara di antara hubungan faktor-faktor pemasaran dan keinginan membeli barangan skim pengurangan harga mengikut jumlah. Volume discount is a common type of sales promotion that has received less attention in the literature. The primary objective of this thesis is to find marketing factors influencing the intention to purchase products under volume discount. It is also of interest to determine the mediating effects of the perceived benefits on the relationship between marketing factors and intention to purchase products under volume discount.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohammad Iranmanesh, Mohammad Iranmanesh
author_facet	Mohammad Iranmanesh, Mohammad Iranmanesh
author_sort	Mohammad Iranmanesh, Mohammad Iranmanesh
title	The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
title_short	The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
title_full	The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
title_fullStr	The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
title_full_unstemmed	The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits
title_sort	effects of marketing factors on consumers’ intention to purchase products under volume discount through perceived benefits
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Pengurusan
publishDate	2016
url	http://eprints.usm.my/31631/1/Mohammad_Iranmanesh.pdf
_version_	1747820467251576832

The Effects Of Marketing Factors On Consumers’ Intention To Purchase Products Under Volume Discount Through Perceived Benefits

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