Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity

Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat...

Full description

Saved in:

Bibliographic Details
Main Author:	Bidin, Rosmiza
Format:	Thesis
Language:	English
Published:	2016
Subjects:	P87-96 Communication Mass media
Online Access:	http://eprints.usm.my/31946/1/ROSMIZA_BINTI_BIDIN_24%28NN%29.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-usm-ep.31946
record_format	uketd_dc
spelling	my-usm-ep.319462019-04-12T05:25:25Z Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity 2016-02 Bidin, Rosmiza P87-96 Communication. Mass media Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat dalam organisasi. Dengan mengambil kira sifat konteks tafsiran identiti korporat dan pengurusan, menggambarkan identiti korporat dekat dengan persekitaran operasi, dan pemikiran pengurusan adalah penting. Kajian membangunkan dan menguruskan identiti korporat dari persepsi pengurusan di Asia, khususnya di Malaysia adalah terhad. Oleh itu kajian ini cuba untuk mengisi jurang dan memperkayakan data pada pemahaman unsur identiti korporat di Malaysia. Kami memilih organisasi di Malaysia kerana syarikat berkaitan kerajaan memainkan peranan penting dalam pembangunan ekonomi, terutama di negaranegara membangun. Walau bagaimanapun, pengalaman banyak negara menunjukkan bahawa GLC biasanya kurang cekap daripada bukan GLC seperti yang diukur oleh prestasi ekonomi mereka. The study of corporate identity is a complex whereby managers have to consider the contextual nature of corporate identity interpretation and management, describing corporate identity close to the operating environment, and to the thinking of people in management. The study of corporate identity elements from the perception of management in Asia, particularly in Malaysia is limited. Therefore this study tries to fill the gap and enrich the data on the understanding of corporate identity elements in Malaysia. We choose to study government link in Malaysia because government linked company play an important role in economic development, and providing job opportunities. especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic performance. 2016-02 Thesis http://eprints.usm.my/31946/ http://eprints.usm.my/31946/1/ROSMIZA_BINTI_BIDIN_24%28NN%29.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi (School of Communication)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	P87-96 Communication Mass media
spellingShingle	P87-96 Communication Mass media Bidin, Rosmiza Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
description	Kajian identitI korporat telah dibincangkan secara meluas oleh penyelidik, terutamanya dari bidang komunikasi korporat, pemasaran, dan pengurusan strategik. Ianya merupakan satu bidang yang kompleks dimana pengurus perlu menimbangkan setiap aspek yang menyumbang kepada pemahaman identiti korporat dalam organisasi. Dengan mengambil kira sifat konteks tafsiran identiti korporat dan pengurusan, menggambarkan identiti korporat dekat dengan persekitaran operasi, dan pemikiran pengurusan adalah penting. Kajian membangunkan dan menguruskan identiti korporat dari persepsi pengurusan di Asia, khususnya di Malaysia adalah terhad. Oleh itu kajian ini cuba untuk mengisi jurang dan memperkayakan data pada pemahaman unsur identiti korporat di Malaysia. Kami memilih organisasi di Malaysia kerana syarikat berkaitan kerajaan memainkan peranan penting dalam pembangunan ekonomi, terutama di negaranegara membangun. Walau bagaimanapun, pengalaman banyak negara menunjukkan bahawa GLC biasanya kurang cekap daripada bukan GLC seperti yang diukur oleh prestasi ekonomi mereka. The study of corporate identity is a complex whereby managers have to consider the contextual nature of corporate identity interpretation and management, describing corporate identity close to the operating environment, and to the thinking of people in management. The study of corporate identity elements from the perception of management in Asia, particularly in Malaysia is limited. Therefore this study tries to fill the gap and enrich the data on the understanding of corporate identity elements in Malaysia. We choose to study government link in Malaysia because government linked company play an important role in economic development, and providing job opportunities. especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic performance.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Bidin, Rosmiza
author_facet	Bidin, Rosmiza
author_sort	Bidin, Rosmiza
title	Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
title_short	Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
title_full	Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
title_fullStr	Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
title_full_unstemmed	Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
title_sort	perspectives of cimb and tnb in developing and managing of corporate identity
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi (School of Communication)
publishDate	2016
url	http://eprints.usm.my/31946/1/ROSMIZA_BINTI_BIDIN_24%28NN%29.pdf
_version_	1747820508308570112

Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity

Similar Items