Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia

Lenggong Valley ialah sebuah tempat tarikan pelancongan desa yang baru membangun. Ia telah diiktiraf sebagai tapak warisan dunia oleh Pertubuhan Pendidikan, Saintifik dan Kebudayaan Pertubuhan (UNESCO) pada Julai 2012. Status ini pasti akan menyediakan pelbagai peluang perniagaan kepada masyarakat s...

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Main Author:	Mohd Rosdi@Mohd Rodhi, Siti Asma’
Format:	Thesis
Language:	English
Published:	2016
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/32262/1/SITI_ASMA%E2%80%99__MOHD_ROSDI_24%28NN%29.pdf
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id	my-usm-ep.32262
record_format	uketd_dc
spelling	my-usm-ep.322622019-04-12T05:25:16Z Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia 2016-08 Mohd Rosdi@Mohd Rodhi, Siti Asma’ TH1-9745 Building construction Lenggong Valley ialah sebuah tempat tarikan pelancongan desa yang baru membangun. Ia telah diiktiraf sebagai tapak warisan dunia oleh Pertubuhan Pendidikan, Saintifik dan Kebudayaan Pertubuhan (UNESCO) pada Julai 2012. Status ini pasti akan menyediakan pelbagai peluang perniagaan kepada masyarakat setempat. Menurut Teori Tingkahlaku Terancang (TPB), terdapat tiga faktor utama iaitu sikap, norma sosial dan kawalan tingkah laku yang dirasakan mempengaruhi niat untuk memulakan perniagaan (EI). Terma (EI) merujuk kepada niat yang spesifik oleh individu untuk memulakan perniagaan. Walaupun banyak kajian yang telah dilakukan dalam suasana akademik yang memberi tumpuan kepada pelajar universiti dari pelbagai negara, hanya sedikit kajian yang dijalankan untuk mengetahui faktor yang mempengaruhi masyarakat luar bandar memulakan perniagaan (EI). Justeru, faktor seperti sikap terhadap wang, sikap terhadap memulakan perniagaan, social embeddedness dan kecerdasan emosi jarang dibincangkan khususnya dalam kalangan masyarakat luar bandar. Kajian ini mengkaji hubungan antara faktor (sikap terhadap wang, sikap terhadap memulakan perniagaan, social embeddedness dan kecerdasan emosi) dengan EI dalam kalangan masyarakat luar bandar di Lembah Lenggong, Malaysia. Lenggong Valley is a new developing rural tourism attraction. It has been acknowledged as a heritage site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) in July 2012. The status would definitely provide various business opportunities for the local community. According to Theory of Planned Behavior (TPB), there are three main factors namely attitude, social norm and perceived behavioral control that influencing EI. The term EI refers to specific intention by individual toward specific target goals to start a business. Although much has been done in academic setting which focusing on university students in various countries, very little has relates factors influencing EI among rural community. Further, little is known about attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence influencing EI among rural community. This research attempts to examine the relationship between factors (attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence) with EI among rural community in Lenggong Valley, Malaysia. 2016-08 Thesis http://eprints.usm.my/32262/ http://eprints.usm.my/32262/1/SITI_ASMA%E2%80%99__MOHD_ROSDI_24%28NN%29.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	TH1-9745 Building construction
spellingShingle	TH1-9745 Building construction Mohd Rosdi@Mohd Rodhi, Siti Asma’ Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
description	Lenggong Valley ialah sebuah tempat tarikan pelancongan desa yang baru membangun. Ia telah diiktiraf sebagai tapak warisan dunia oleh Pertubuhan Pendidikan, Saintifik dan Kebudayaan Pertubuhan (UNESCO) pada Julai 2012. Status ini pasti akan menyediakan pelbagai peluang perniagaan kepada masyarakat setempat. Menurut Teori Tingkahlaku Terancang (TPB), terdapat tiga faktor utama iaitu sikap, norma sosial dan kawalan tingkah laku yang dirasakan mempengaruhi niat untuk memulakan perniagaan (EI). Terma (EI) merujuk kepada niat yang spesifik oleh individu untuk memulakan perniagaan. Walaupun banyak kajian yang telah dilakukan dalam suasana akademik yang memberi tumpuan kepada pelajar universiti dari pelbagai negara, hanya sedikit kajian yang dijalankan untuk mengetahui faktor yang mempengaruhi masyarakat luar bandar memulakan perniagaan (EI). Justeru, faktor seperti sikap terhadap wang, sikap terhadap memulakan perniagaan, social embeddedness dan kecerdasan emosi jarang dibincangkan khususnya dalam kalangan masyarakat luar bandar. Kajian ini mengkaji hubungan antara faktor (sikap terhadap wang, sikap terhadap memulakan perniagaan, social embeddedness dan kecerdasan emosi) dengan EI dalam kalangan masyarakat luar bandar di Lembah Lenggong, Malaysia. Lenggong Valley is a new developing rural tourism attraction. It has been acknowledged as a heritage site by United Nations Educational, Scientific, and Cultural Organization (UNESCO) in July 2012. The status would definitely provide various business opportunities for the local community. According to Theory of Planned Behavior (TPB), there are three main factors namely attitude, social norm and perceived behavioral control that influencing EI. The term EI refers to specific intention by individual toward specific target goals to start a business. Although much has been done in academic setting which focusing on university students in various countries, very little has relates factors influencing EI among rural community. Further, little is known about attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence influencing EI among rural community. This research attempts to examine the relationship between factors (attitude toward money, attitude towards business start-up, social embeddedness and emotional intelligence) with EI among rural community in Lenggong Valley, Malaysia.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Mohd Rosdi@Mohd Rodhi, Siti Asma’
author_facet	Mohd Rosdi@Mohd Rodhi, Siti Asma’
author_sort	Mohd Rosdi@Mohd Rodhi, Siti Asma’
title	Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
title_short	Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
title_full	Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
title_fullStr	Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
title_full_unstemmed	Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia
title_sort	factors influencing entrepreneurial intention among rural community in lenggong valley, malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Perumahan, Bangunan & Perancangan (School of Housing, Building & Planning)
publishDate	2016
url	http://eprints.usm.my/32262/1/SITI_ASMA%E2%80%99__MOHD_ROSDI_24%28NN%29.pdf
_version_	1747820555215568896

Factors Influencing Entrepreneurial Intention Among Rural Community In Lenggong Valley, Malaysia

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