Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia

Peningkatan perhatian terhadap Tanggungjawab Sosial Korporat (CSR) dalam operasi perniagaan menunjukkan bahawa masyarakat kini menuntut perbadanan mengamalkannya kewajipan moral. Selari minat yang semakin meningkat, laporan tahunan berkaitan inisiatif CSR juga telah diberi keutamaan walaupun melapor...

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Main Author:	Saad, Suriati
Format:	Thesis
Language:	English
Published:	2016
Subjects:	P87-96 Communication Mass media
Online Access:	http://eprints.usm.my/32293/1/SURIATI_SAAD_24%28NN%29.pdf
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id	my-usm-ep.32293
record_format	uketd_dc
spelling	my-usm-ep.322932019-04-12T05:25:19Z Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia 2016-07 Saad, Suriati P87-96 Communication. Mass media Peningkatan perhatian terhadap Tanggungjawab Sosial Korporat (CSR) dalam operasi perniagaan menunjukkan bahawa masyarakat kini menuntut perbadanan mengamalkannya kewajipan moral. Selari minat yang semakin meningkat, laporan tahunan berkaitan inisiatif CSR juga telah diberi keutamaan walaupun melaporkan CSR masih diklasifikasikan sebagai tindakan sukarela. Laporan CSR telah menjadi rutin kebanyakan organisasi di setiap industri termasuk minyak dan gas. Kajian ini bertujuan untuk menganalisis apa yang termasyhur dari pendedahan laporan CSR. Persepsi laporan yang diperolehi boleh membantu organisasi untuk merancang agenda komunikasi CSR perlu dilaporkan untuk mendapatkan persepsi yang baik dari pembacaan laporan. Kajian ini memberi tumpuan kepada laporan CSR oleh organisasi yang beroperasi dalam industri minyak dan gas di Malaysia dengan memberi tumpuan kepada organisasi yang menyediakan keperluan pengguna isi rumah. Analisis data telah dilakukan dengan menggunakan pendekatan interpretasi dengan kaedah analisis kandungan. Dapatan kajian menunjukkan organisasi dilihat sebagai bertanggungjawab apabila agenda laporan itu melaporkan apa yang organisasi boleh dan telah lakukan kepada masyarakat dan alam sekitar. The growing interest on Corporate Social Responsibility (CSR) in everyday business operation shows that our society now demands for corporations to practice it moral obligation. Hence, CSR has no longer become an optional extra for corporation business operation. Social performance such as that of CSR can be a deciding factor for important decision making by stakeholders. Paralleled to the growing interest, reporting on the CSR initiatives has also become fundamental, although the content is still at voluntarily basis. CSR reporting in many organisations across various industries including oil and gas is done through a communication medium such as the annually produced corporate social disclosure. Exploring the impact of the CSR disclosure on readers’ perception is an avenue to understand the readers’ expectations of the organisations. This research is to analyse what transpire from CSR disclosure. The perception derived from readers of the report can help organisation to plan for how their CSR communication agenda should be incorporated in reporting practices. 2016-07 Thesis http://eprints.usm.my/32293/ http://eprints.usm.my/32293/1/SURIATI_SAAD_24%28NN%29.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi (School of Communication)
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	P87-96 Communication Mass media
spellingShingle	P87-96 Communication Mass media Saad, Suriati Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
description	Peningkatan perhatian terhadap Tanggungjawab Sosial Korporat (CSR) dalam operasi perniagaan menunjukkan bahawa masyarakat kini menuntut perbadanan mengamalkannya kewajipan moral. Selari minat yang semakin meningkat, laporan tahunan berkaitan inisiatif CSR juga telah diberi keutamaan walaupun melaporkan CSR masih diklasifikasikan sebagai tindakan sukarela. Laporan CSR telah menjadi rutin kebanyakan organisasi di setiap industri termasuk minyak dan gas. Kajian ini bertujuan untuk menganalisis apa yang termasyhur dari pendedahan laporan CSR. Persepsi laporan yang diperolehi boleh membantu organisasi untuk merancang agenda komunikasi CSR perlu dilaporkan untuk mendapatkan persepsi yang baik dari pembacaan laporan. Kajian ini memberi tumpuan kepada laporan CSR oleh organisasi yang beroperasi dalam industri minyak dan gas di Malaysia dengan memberi tumpuan kepada organisasi yang menyediakan keperluan pengguna isi rumah. Analisis data telah dilakukan dengan menggunakan pendekatan interpretasi dengan kaedah analisis kandungan. Dapatan kajian menunjukkan organisasi dilihat sebagai bertanggungjawab apabila agenda laporan itu melaporkan apa yang organisasi boleh dan telah lakukan kepada masyarakat dan alam sekitar. The growing interest on Corporate Social Responsibility (CSR) in everyday business operation shows that our society now demands for corporations to practice it moral obligation. Hence, CSR has no longer become an optional extra for corporation business operation. Social performance such as that of CSR can be a deciding factor for important decision making by stakeholders. Paralleled to the growing interest, reporting on the CSR initiatives has also become fundamental, although the content is still at voluntarily basis. CSR reporting in many organisations across various industries including oil and gas is done through a communication medium such as the annually produced corporate social disclosure. Exploring the impact of the CSR disclosure on readers’ perception is an avenue to understand the readers’ expectations of the organisations. This research is to analyse what transpire from CSR disclosure. The perception derived from readers of the report can help organisation to plan for how their CSR communication agenda should be incorporated in reporting practices.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Saad, Suriati
author_facet	Saad, Suriati
author_sort	Saad, Suriati
title	Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
title_short	Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
title_full	Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
title_fullStr	Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
title_full_unstemmed	Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia
title_sort	examination of report-derived perception (rdp) on corporate social responsibility (csr) disclosure in the oil and gas industry in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Komunikasi (School of Communication)
publishDate	2016
url	http://eprints.usm.my/32293/1/SURIATI_SAAD_24%28NN%29.pdf
_version_	1747820560122904576

Examination Of Report-Derived Perception (RDP) On Corporate Social Responsibility (CSR) Disclosure In The Oil And Gas Industry In Malaysia

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