Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective

Attitude towards exporting and perceived domestic market environmental forces : Malaysian managers' perspective

Proses globalisasi dan kemunculan kawasan perdagangan bebas mendorong firma-firma MACPM untuk mengeksport. Kajian ini bertujuan untuk meninjau sikap pengurus terhadap eksport dan persepsi pengurus terhadap faktor-faktor persekitaran pasaran dalam negeri di kalangan pengurus-pengurus yang bekerja d...

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Bibliographic Details
Main Author: Munusamy, Jayaraman
Format: Thesis
Language:English
Published: 2004
Subjects:
HD28-70 Management
Industrial Management
Online Access:http://eprints.usm.my/35502/1/JAYARAMAN_MUNUSAMY_%28KHK%29_%28NN24%29.pdf
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Summary:Proses globalisasi dan kemunculan kawasan perdagangan bebas mendorong firma-firma MACPM untuk mengeksport. Kajian ini bertujuan untuk meninjau sikap pengurus terhadap eksport dan persepsi pengurus terhadap faktor-faktor persekitaran pasaran dalam negeri di kalangan pengurus-pengurus yang bekerja dengan firma-firma MACPM. Kajian ini juga bertujuan untuk menjelaskan sama ada perbezaan di antara sikap pengurus terhadap eksport dan persepsi pengurus terhadap faktor-faktor persekitaraan pasaran Jalan negeri adalah punca perbezaan profil demografi pengurus dan tempat kerja pengurus. Data dikumpul melalui soal selidik dari 135 firma yang merupakan ahli-ahli Persatuan Pembekal Proton dan Kelab Vendor Perodua. The process of globalization and the emergence of Regional Trade Agreements have crated the needs for MACPM firms to engage in exporting. This study attempts to explore the nature of managerial attitude towards exporting and managerial perception of the domestic market environmental forces among managers working in the MACPM tirms and to explain if the differences in managers' attitude towards exporting and managers' perception of the domestic market environmental forces could be attributed to the differences of managers' demographic profiles and their work settings among managers working in MACPM firms. The data were collected through the questionnaires from 135 firms. which are the members of Proton Vendors' Association and Perodua Vendors' Club.

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