An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice
Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this...
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2016
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my-usm-ep.387302019-04-12T05:25:08Z An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice 2016-12 Mohamad Yasin, Nazri P87-96 Communication. Mass media Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs 2016-12 Thesis http://eprints.usm.my/38730/ http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Komunikasi |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
P87-96 Communication Mass media |
| spellingShingle |
P87-96 Communication Mass media Mohamad Yasin, Nazri An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| description |
Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs
The purposes of this study are to determine the level of Integrated Marketing Communication (IMC) practice in Malaysia Government-Linked Companies (GLCs), to understand cultural influence towards IMC implementation and practice, and to understand top management perspectives on IMC in GLCs
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| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Mohamad Yasin, Nazri |
| author_facet |
Mohamad Yasin, Nazri |
| author_sort |
Mohamad Yasin, Nazri |
| title |
An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_short |
An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_full |
An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_fullStr |
An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_full_unstemmed |
An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice |
| title_sort |
examination of integrated marketing communication in government-linked companies and cultures influence on the implementation and practice |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Komunikasi |
| publishDate |
2016 |
| url |
http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf |
| _version_ |
1747820699675787264 |