An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

An Examination Of Integrated Marketing Communication In Government-Linked Companies And Cultures Influence On The Implementation And Practice

Tujuan kajian ini adalah untuk menentukan tahap amalan Komunikasi Pemasaran Bersepadu (IMC) di syarikat berkaitan kerajaan Malaysia (GLCs), untuk memahami pengaruh budaya di dalam pelaksanaan dan amalan IMC, dan untuk memahami perspektif pengurusan atasan terhadap IMC di GLCs The purposes of this...

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書目詳細資料
主要作者:	Mohamad Yasin, Nazri
格式:	Thesis
語言:	English
出版:	2016
主題:	P87-96 Communication Mass media
在線閱讀:	http://eprints.usm.my/38730/1/An_examination_of_integrated_marketing_communication_in_government-linked_companies_and_cultures_influence_on_the_implementation_and_practice_by_Nazri_Bin_Mohamad_Yasin..pdf
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