Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-usm-ep.39055 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-usm-ep.390552019-04-12T05:25:02Z Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users 2017-03 Abdul Qader, Iman Khalid HD28-70 Management. Industrial Management Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands 2017-03 Thesis http://eprints.usm.my/39055/ http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan |
| institution |
Universiti Sains Malaysia |
| collection |
USM Institutional Repository |
| language |
English |
| topic |
HD28-70 Management Industrial Management |
| spellingShingle |
HD28-70 Management Industrial Management Abdul Qader, Iman Khalid Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| description |
Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya
Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through successful brands
|
| format |
Thesis |
| qualification_name |
Doctor of Philosophy (PhD.) |
| qualification_level |
Doctorate |
| author |
Abdul Qader, Iman Khalid |
| author_facet |
Abdul Qader, Iman Khalid |
| author_sort |
Abdul Qader, Iman Khalid |
| title |
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_short |
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_full |
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_fullStr |
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_full_unstemmed |
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users |
| title_sort |
influence of brand experience on brand loyalty and brand equity of the smartphone millennial users |
| granting_institution |
Universiti Sains Malaysia |
| granting_department |
Pusat Pengajian Pengurusan |
| publishDate |
2017 |
| url |
http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf |
| _version_ |
1747820721558519808 |