Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...
محفوظ في:
المؤلف الرئيسي: | Abdul Qader, Iman Khalid |
---|---|
التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
2017
|
الموضوعات: | |
الوصول للمادة أونلاين: | http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
مواد مشابهة
-
The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
بواسطة: Lim , Ying San
منشور في: (2016) -
The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
بواسطة: Bakar, Norzehan Abu
منشور في: (2019) -
Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
بواسطة: Shazana, Mohd. Shariff
منشور في: (2002) -
Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
بواسطة: Farhat, Kashif
منشور في: (2020) -
The relationships between brand attributes and word of mouth on brand identity and brand image
بواسطة: Al Kasassbh, Hazem Mohamad Abd Al Ghany
منشور في: (2017)