Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users

Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...

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書目詳細資料
主要作者:	Abdul Qader, Iman Khalid
格式:	Thesis
語言:	English
出版:	2017
主題:	HD28-70 Management Industrial Management
在線閱讀:	http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf
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