Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users

Pengalaman jenama adalah faktor penting bagi meningkatkan nilai jenama kerana pemasar dan perniagaan akan mendapat kelebihan kompetitif melalui jenama yang berjaya Brand experience is an important factor to increase brand equity, as marketers and businesses can gain competitive advantage through...

Saved in:

书目详细资料
主要作者:	Abdul Qader, Iman Khalid
格式:	Thesis
语言:	English
出版:	2017
主题:	HD28-70 Management Industrial Management
在线阅读:	http://eprints.usm.my/39055/1/Influence_of_brand_experience_on_brand_loyalty_and_brand_equity_of_the_smartphone_millennial_users..pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
由: Lim , Ying San
出版: (2016)

The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
由: Bakar, Norzehan Abu
出版: (2019)

Customer-Based Brand Equity Effects on Consumer Responses : A Study on Mobile Phone Brand
由: Shazana, Mohd. Shariff
出版: (2002)

Brand equity drivers, brand affect, and brand engagement in the automobile market of Pakistan
由: Farhat, Kashif
出版: (2020)

The relationships between brand attributes and word of mouth on brand identity and brand image
由: Al Kasassbh, Hazem Mohamad Abd Al Ghany
出版: (2017)

The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
由: Nur Elyani, Hasan
出版: (2009)

Relationship between destination brand image and destination brand loyalty of Gilgitbaltistan, Pakistan: a moderated mediation model
由: Hussain, Ibrahim
出版: (2022)

Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
由: Ghani, Noor Hasmini Hj Abd
出版: (2011)

Is this the right choice? Factors influencing brand consciousness
由: Nor Syahima, Rosnan
出版: (2014)

The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
由: Hanaysha, Jalal R. M
出版: (2015)

Determinants of brand equity towards fashion clothing in China
由: He, Shuai
出版: (2016)

The Influence Of Product Attributes On Brand Preference : The Moderating Role Of Salesmanship
由: Siregar, Widyana Verawaty
出版: (2017)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area.
由: Laison Sondoh JR, Stephen
出版: (2009)

The Effect Of Image And Brand Trust On Repeat Visitation
由: Abdulqader Algunaid, Najib Mohammed
出版: (2016)

Corporate Branding and Reputation Management in Malaysian Indigenous Manufacturing
由: Jaibalan, Harirajan
出版: (2012)

Investigating Consumer S Sophistication, Cynicism And Efficacy On Emotion-Based Political Brand Equity Using Anes Panel Data : Moderating Role Of Partisanship
由: Almohammad, Asaad Hasan
出版: (2017)

Brand Image, Satisfaction, And Loyalty Among Malaysian Female Consumers: The Moderating Effects Of Personality And Dwelling Area[HD28-70].
由: Sondoh, Stephen Laison Jr
出版: (2009)

The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
由: Abdulmajid, Methaq Ahmed
出版: (2009)

Antecedents And Outcomes Of Customer Engagement Behavior In The Airline Brand Fan Pages
由: Chuah, Hui Wen
出版: (2019)

The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
由: Gebrina, Alifya
出版: (2009)

Relationship of brand image, in-flight service quality and passengers' satisfaction on repurchase intention
由: Yen Yen, Yow
出版: (2019)

Strategic Knowledge Management System As A Competitive Means For Branding Excellence Of SMEs In Malaysia
由: Najmaei, Arash
出版: (2009)

Trust, commitment and satisfaction in the relationship between brand loyalty and satisfaction in the mobile phone industry
由: Roustasekehravani, Alireza
出版: (2015)

The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
由: Nadia Farhana, Nadia Farhana
出版: (2017)

Small Business Resources And Marketing Performance In Indonesian Distro Industry: The Mediating Role Of Brand Behavior
由: Irma Nilasari, Irma Nilasari
出版: (2016)

Consumers brand love progression and the influence of culture and consumption values
由: Dan, Joon Chew
出版: (2016)

Product brand prediction in retail industry
由: Ismail, Nor Afifa, et al.
出版: (2018)

Customers Co-Creation Intention: The Mediating Role Of Customer Brand Engagement On Social Media In Fashion Retail
由: Abdelaziz, Kesmat Mohamed Elsayed
出版: (2022)

Antecedents Of Brand Origin Recognition Accuracy (BORA) And It’s Impact On Product Preferences Among Young Malaysians
由: Teo , Poh Chuin
出版: (2011)

Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
由: Hashim, Noor Azmi
出版: (2008)

Determinants of brand sabotage among railways consumer in Pakistan
由: Qasim, Saba
出版: (2021)

A Study Of Luxury Fashion Brand Equity
由: Tong, Yew Wai
出版: (2008)

The direct and indirect influence of brand image, brand experience, and brand personality on brand loyalty
由: Mabkhot, Hashed Ahmad Nasser
出版: (2016)

Education service experience : from the aspects of students' satisfaction and loyalty
由: Liew , Kok Keong
出版: (2006)

The individual and organizational factors on career success among millennial's
由: Ezreen Farhanim, Zainol
出版: (2018)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
由: Wong, Philip Pong Weng
出版: (2014)

The Relationship Between Brand Loyalty And Brand Cultism For Luxury Handbags Among The Millennials In Malaysia
由: Mohd Radzidin, Amirah
出版: (2012)

Factors affecting intention to leave among millennial employees at Yamaha Electronics Manufacturing (M) Sdn. Bhd.
由: Nurul Khairunnisa, Muhashamsani
出版: (2018)

Internet Branding In Malaysia
由: Yann, Wong Hur
出版: (2004)

The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand
由: Srikanjanarak, Saowanee
出版: (2010)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group