The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh

The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh

Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan d...

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Main Author: Nadia Farhana, Nadia Farhana
Format: Thesis
Language:English
Published: 2017
Subjects:
HD28-70 Management
Industrial Management
Online Access:http://eprints.usm.my/39165/1/THE_EFFECTS_OF_CUSTOMER_EXPERIENCE_AND_CUSTOMER_EQUITY_DIMENSIONS_IN.pdf
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spelling my-usm-ep.391652019-04-12T05:24:59Z The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh 2017-07 Nadia Farhana, Nadia Farhana HD28-70 Management. Industrial Management Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan dan kelakuan terutama dalam sektor penjagaan kesihatan The concept of ‘customer experience’ has developed as an imperious area of study within the marketing discipline. In spite of increasing attention paid to experience research since the end of the 20th century, there is a dearth of empirical evidence on the customer experience and its consequences on customer perception and behavior especially in the healthcare sector 2017-07 Thesis http://eprints.usm.my/39165/ http://eprints.usm.my/39165/1/THE_EFFECTS_OF_CUSTOMER_EXPERIENCE_AND_CUSTOMER_EQUITY_DIMENSIONS_IN.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Pengurusan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Nadia Farhana, Nadia Farhana
The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
description Konsep ‘pengalaman pelanggan’ telah membangun sebagai bidang kajian besar dalam bidang pemasaran. Walaupun tumpuan lebih diberikan kepada penyelidikan berpengalaman sejak penghujung abad ke-20, terdapat kekurangan bukti empirikal ke atas pengalaman pelanggan dan kesannya ke atas persepsi pelanggan dan kelakuan terutama dalam sektor penjagaan kesihatan The concept of ‘customer experience’ has developed as an imperious area of study within the marketing discipline. In spite of increasing attention paid to experience research since the end of the 20th century, there is a dearth of empirical evidence on the customer experience and its consequences on customer perception and behavior especially in the healthcare sector
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Nadia Farhana, Nadia Farhana
author_facet Nadia Farhana, Nadia Farhana
author_sort Nadia Farhana, Nadia Farhana
title The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_short The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_full The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_fullStr The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_full_unstemmed The Effects Of Customer Experience And Customer Equity Dimensions In Building Service Loyalty In Private Hospitals Of Bangladesh
title_sort effects of customer experience and customer equity dimensions in building service loyalty in private hospitals of bangladesh
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Pengurusan
publishDate 2017
url http://eprints.usm.my/39165/1/THE_EFFECTS_OF_CUSTOMER_EXPERIENCE_AND_CUSTOMER_EQUITY_DIMENSIONS_IN.pdf
_version_ 1747820729082052608

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