Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management

In a recent debate to improve resorts management in ecotourism area, the suitability of customer satisfaction survey in order to improve the quality of service in the resorts and in the ecotourism has become an issue. The main purpose of the study is to measure the level of customer satisfaction wit...

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Main Author: Rahman, Faiz Abd
Format: Thesis
Language:English
Published: 2012
Subjects:
Online Access:http://eprints.usm.my/41790/1/FAIZ_ABD_RAHMAN.pdf
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id my-usm-ep.41790
record_format uketd_dc
spelling my-usm-ep.417902019-04-12T05:26:23Z Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management 2012-02 Rahman, Faiz Abd TH1-9745 Building construction In a recent debate to improve resorts management in ecotourism area, the suitability of customer satisfaction survey in order to improve the quality of service in the resorts and in the ecotourism has become an issue. The main purpose of the study is to measure the level of customer satisfaction with products and services offered and to identify the factors that influence customer satisfaction.This study was conducted in Kenyir Lake Terengganu. Kenyir Lake was chosen as the study area because these areas meet the characteristics of ecotourism area. 2012-02 Thesis http://eprints.usm.my/41790/ http://eprints.usm.my/41790/1/FAIZ_ABD_RAHMAN.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Perumahan, Bangunan & Perancangan
institution Universiti Sains Malaysia
collection USM Institutional Repository
language English
topic TH1-9745 Building construction
spellingShingle TH1-9745 Building construction
Rahman, Faiz Abd
Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
description In a recent debate to improve resorts management in ecotourism area, the suitability of customer satisfaction survey in order to improve the quality of service in the resorts and in the ecotourism has become an issue. The main purpose of the study is to measure the level of customer satisfaction with products and services offered and to identify the factors that influence customer satisfaction.This study was conducted in Kenyir Lake Terengganu. Kenyir Lake was chosen as the study area because these areas meet the characteristics of ecotourism area.
format Thesis
qualification_level Master's degree
author Rahman, Faiz Abd
author_facet Rahman, Faiz Abd
author_sort Rahman, Faiz Abd
title Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_short Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_full Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_fullStr Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_full_unstemmed Service Quality Assessment In Ecotourism Areas: The Case Of Tasik Kenyir Resort Management
title_sort service quality assessment in ecotourism areas: the case of tasik kenyir resort management
granting_institution Universiti Sains Malaysia
granting_department Pusat Pengajian Perumahan, Bangunan & Perancangan
publishDate 2012
url http://eprints.usm.my/41790/1/FAIZ_ABD_RAHMAN.pdf
_version_ 1747820970792452096