Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia

Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the se...

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Bibliographic Details
Main Author:	Lau , Pei Mey
Format:	Thesis
Language:	English
Published:	2011
Subjects:	TH1-9745 Building construction
Online Access:	http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf
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id	my-usm-ep.41919
record_format	uketd_dc
spelling	my-usm-ep.419192019-04-12T05:26:33Z Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia 2011-06 Lau , Pei Mey TH1-9745 Building construction Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors. 2011-06 Thesis http://eprints.usm.my/41919/ http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf application/pdf en public phd doctoral Universiti Sains Malaysia Pusat Pengajian Perumahan, Bangunan & Perancangan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	TH1-9745 Building construction
spellingShingle	TH1-9745 Building construction Lau , Pei Mey Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
description	Museum, as a niche product of Malaysia‟s cultural heritage tourism industry, is one of the sectors that could promote the growth of the tourism industry in the country. Given the increasing competitive phenomenon of the tourism industry, this study aimed to assess the visitors‟ perceptions of the service quality, the satisfaction levels, and the behavioural intentions towards public museums in Malaysia by applying the modified version of the SERVPERF model. This study was also set out to explore the relationships between the overall service quality, the overall visitors satisfaction and the behavioural intentions of visitors.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Lau , Pei Mey
author_facet	Lau , Pei Mey
author_sort	Lau , Pei Mey
title	Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
title_short	Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
title_full	Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
title_fullStr	Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
title_full_unstemmed	Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia
title_sort	service quality, visitor satisfaction and behavioural intentions towards public museums in malaysia
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Perumahan, Bangunan & Perancangan
publishDate	2011
url	http://eprints.usm.my/41919/1/LAU_PEI_MEY.pdf
_version_	1747820996843274240

Service Quality, Visitor Satisfaction And Behavioural Intentions Towards Public Museums In Malaysia

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